Traditional Distribution for Magazines

The conventional distribution model for magazines is publishers to work out a deal with a distribution company who then works out deals with retail stores, college campuses, supermarkets, and other local stores that are tailored to the specified target audience. I would utilize this model for distributing my magazine in that I plan to work out a deal with a local distribution company to get my magazine, Celiac Living, in local stores.

Marketing Plan Blog Post

Based on my previous research on popular magazines with the same target audience, I have found digital marketing to be the most used and most successful. I plan to create a banner ad that will be marketed on fitness and health websites. Another marketing idea that would be beneficial to my magazine is an app that would allow viewers to read past issues and be interactive with features to view tips on eating and living the celiac lifestyle. A third marketing idea to engage the target audience is to sponsor an Expo such as Richard's FoodPorium, Annual Health Expo. By sponsoring the Health Expo, the Celiac Living Magazine gets exposure which benefits the company.

My banner ad that will be displayed on fitness and health websites will look like this: