Marketing Plan Blog Post

Based on my previous research on popular magazines with the same target audience, I have found digital marketing to be the most used and most successful. I plan to create a banner ad that will be marketed on fitness and health websites. Another marketing idea that would be beneficial to my magazine is an app that would allow viewers to read past issues and be interactive with features to view tips on eating and living the celiac lifestyle. A third marketing idea to engage the target audience is to sponsor an Expo such as Richard's FoodPorium, Annual Health Expo. By sponsoring the Health Expo, the Celiac Living Magazine gets exposure which benefits the company.

My banner ad that will be displayed on fitness and health websites will look like this: