Vegan Life Magazine Marketing Research

Vegan Life is a lifestyle magazine based in the UK that gives the inside scoop of living the Vegan lifestyle. One marketing strategy they use is the option of newsletters. Customers who sign up for the newsletter are signing up for daily advertisements of the magazine and more exposure to the magazine increases the profit or number of magazines sold. Vegan Life also has a promotion where the customer saves 25% by "subscribing today." Everyone enjoys a good deal and saving money so offering a discount for first-time readers is an appealing way to sell the magazine.

Furthermore, Vegan Life has an online clothing store that sells shirts and bags that say "Vegan." Apparel is a strategic way of selling the magazine because when it is worn, they are promoting the magazine company to anyone who sees the shirt. Lastly, Vegan Life has a free app that allows users to subscribe and view the current and previous issues of the magazine. With an increase in technology and people who use technology, this marketing is perfect for tech-savvy people who enjoy healthy living.

Shape Magazine Marketing Research

       Shape is an international magazine focused on fitness and healthy living for women. One marketing strategy they use is the use of current female celebrities. For example, this issue pictured below contains Gina Rodriguez who is the star of an upcoming Criminal Thriller which is said to be a huge success globally. By using current celebrities, they are appealing to the public and marketing to a largely female audience who are currently "obsessed" with this actress.

 



















     Shape magazine also has a deal on their website where the "first issue is free." This marketing is appealing because it requires no money up front to view the magazine and if the viewer enjoys it, they will subscribe and pay for the additional issues. An additional marketing strategy is that Shape offers six different digital ways to view the magazine such as through the Kindle Fire and Nook. This broadens the availability to view the magazine which ultimately increases profits.

Cosmopolitan Marketing Research

The magazine company, Cosmopolitan, is the source for all things women related. This being said, they use several marketing techniques that amount to their success. For one, they use worldly-known celebrities such as Ariana Grande and other female inspirations to attract those who are familiar with them which is a large part of the world. They also have the ability for viewers to sign up for newsletters and monthly subscriptions which to an extent is marketing. This keeps people coming back to their website and magazines because Cosmopolitan is frequently sending out emails and e-magazines drawing the viewers back in each month. Lastly, it is an international magazine, making the content available to any woman worldwide. This naturally improves profits because by marketing it internationally, they are increasing the availability of those who can purchase the magazine. 

Feedback/Revisions

The feedback given to me was useful in that different pairs of eyes were able to see that flaws that I had not seen. The compliments of my magazine were that the photos were clear, the color scheme and layout were consistent with each page, the cover was organized and eye-catching, and the dessert looked great. The constructive criticism given was that the words on the cover need to be moved to not cover as much of the cup of dessert, to fix the font color so it is more readable on the cover, add page numbers and branding to all four pages, and incorporate a variety of photos rather than just different angles of the same dessert featured.

Revisions I plan to make going forward are to change the color of the text on the cover to where it is more readable than the yellow. I am also going to move the text on the cover so it blocks less of the dessert. For the table of contents, I am going to change the font/color of the text to make it more readable as well. For the first page of my featured article, I am going to add more text that relates so that way I'm not taking the shortcut by having one page just a photo. From the comments of my peers, there is nothing that needs to be changed on my second featured page. The last thing I plan to revise is to go through all the photos from my photoshoot and change one of the photos on the pages to stop the cycle of strictly just the dessert photos. This will bring diversity among the photos as well as showcase the different types of photos I photographed.

Uses of Conventions

My magazine uses the conventions of lifestyle magazines in that it encompasses health, beauty, food, and fitness. The edition I created had articles that ranged from recipes and fitness guide to how to dine and shop with Celiac Disease. The structure of my magazine also used the conventions of most lifestyle magazines where it is full of color and not crowded with words but enough to entice the reader.  However, it challenges the conventions in that it is a magazine dedicated to those with Celiac Disease or gluten intolerance which is a small population compared to most lifestyle magazines that are geared to larger populations.