Vegan Life is a lifestyle magazine based in the UK that gives the inside scoop of living the Vegan lifestyle. One marketing strategy they use is the option of newsletters. Customers who sign up for the newsletter are signing up for daily advertisements of the magazine and more exposure to the magazine increases the profit or number of magazines sold. Vegan Life also has a promotion where the customer saves 25% by "subscribing today." Everyone enjoys a good deal and saving money so offering a discount for first-time readers is an appealing way to sell the magazine.
Furthermore, Vegan Life has an online clothing store that sells shirts and bags that say "Vegan." Apparel is a strategic way of selling the magazine because when it is worn, they are promoting the magazine company to anyone who sees the shirt. Lastly, Vegan Life has a free app that allows users to subscribe and view the current and previous issues of the magazine. With an increase in technology and people who use technology, this marketing is perfect for tech-savvy people who enjoy healthy living.
No comments:
Post a Comment