Shape is an international magazine focused on fitness and healthy living for women. One marketing strategy they use is the use of current female celebrities. For example, this issue pictured below contains Gina Rodriguez who is the star of an upcoming Criminal Thriller which is said to be a huge success globally. By using current celebrities, they are appealing to the public and marketing to a largely female audience who are currently "obsessed" with this actress.
Shape magazine also has a deal on their website where the "first issue is free." This marketing is appealing because it requires no money up front to view the magazine and if the viewer enjoys it, they will subscribe and pay for the additional issues. An additional marketing strategy is that Shape offers six different digital ways to view the magazine such as through the Kindle Fire and Nook. This broadens the availability to view the magazine which ultimately increases profits.
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