Tuesday, November 20, 2018

Magazine Project Genre Research 2

This lifestyle magazine called Shape, issued in December 2017, features articles on rejuvenating your skin, gift guides, and fast meal ideas. The cover layout is vibrant with the use of colors such as orange, yellow, and red as well as an almost full body photo of a popular actress, Emma Stone. This is a strategic marketing strategy in that it draws in a young audience that is familiar with her work. This issue also contains a gift guide which is appropriate for the season in which it was released. The photos that appear on the cover and table of contents relate to the cover story to draw the audience into the main purpose of the magazine. The preview texts found on the cover are enticing and foreshadow what the inside contains. There are several advertisements found throughout the magazine that include: protein shakes, detox tea, and skin products which are all geared to this younger, healthier audience that this magazine is marketed for. The distribution number is about one million for this magazine and has not been nominated for any awards. 



Image result for Shape magazine issue december 2017

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